#designforchange
How can we improve the dialogue between Turkish and Syrian women and ensure that participants improved their business or projects through the Human-Centered Design methodology?
GIZ Madad Lab III is a 4-week innovation program that aimed to improve the dialogue between Turkish and Syrian women and to ensure that participants improved their business or projects through Human–Centered Design methodology.
Client: GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH)
Partners: imece, ara studio
Photos: Internal Team
*Special thanks to Bahar Orçun
What
38 people from 4 different cities in Turkey came together in Istanbul to develop first MVP’s for their project/business ideas focused on social inclusion and gender equality. Through intensive hands-on learning experience, participants followed Design Thinking methodology from problem definition to prototyping. They created their first prototypes with graphic designers, digital designers & illustrators.
In one-on-one coaching, they crafted their business stories and prepared for pitching their business ideas to the jury.
ara learning design studio designed the 4 weeks innovation journey and facilitated every exercises and dialogue.
We proudly worked as a managing partner of this journey. Just before their final pitches, as Cross Change we also curated 6 talented illustrators and visual designers to help teams to visualize their prototypes and presentations.
At the end of this transformative journey, 6 teams out of 12 were awarded seed funding and implemented their projects.
